Facile.it, a leading Italian online price comparator, was preparing to launch a new TV campaign in January 2025. The goal? To ensure their messaging resonated with potential customers and drove conversions. But with limited time before the campaign aired, Facile.it needed a fast, data-backed way to validate and optimize some elements of its campaign.
Facile.it wanted to test some elements of the campaign before going on air, evaluating different alternatives to find the best one to communicate effectively.
That’s where Glaut came in.
Facile.it turned to Glaut’s AI-moderated research platform to test different variations of key elements in their advertisement, including the claim, messaging, and overall framing, with a 1000-person representative sample across Italy.
Leveraging AIMI (AI-moderated interviews) through Glaut’s platform, they quickly gathered qualitative insights at scale, enabling them to make data-driven decisions in real time and fine-tune their campaign for maximum impact.
Glaut’s AI-moderated approach allowed Facile.it to move beyond surface-level feedback. AIMI engaged participants in dynamic, in-depth conversations, uncovering not only what they thought but also why, something traditional surveys couldn’t achieve at the same scale and speed.
Thanks to Glaut, Facile.it was able to test various elements of the advertisement,while gathering real-time consumer feedback. This rapid, continuous feedback loop allowed them to adjust their campaign on the fly, ensuring that the final version of the spot resonated strongly with their audience. By leveraging Glaut’s speed and AI-powered insights, Facile.it was able to optimize the campaign as it aired, ensuring it landed with clarity and impact.
With its communication sharpened and validated, Facile.it rolled out its campaign backed by real consumer insights, not guesswork. The result? An advertising optimized for maximum relevance, clarity, and engagement, one that resonated directly with what consumers found most persuasive.
"Glaut allowed us to quickly investigate both qualitatively and quantitatively some elements that are fundamental for our communication strategy, allowing us to rapidly scale the insights obtained and finalizing our strategy with a strong data-driven base." - Giulia B., Head of Media
Facile.it’s campaign is now set to launch with a claim that is not just creative, but strategically validated.
With the right insights, brands can move beyond assumptions and make informed decisions that drive real impact. Facile.it’s experience underscores how AI-powered research can unlock the clarity needed to craft campaigns that truly resonate.
Curious about how Glaut can help you test and refine your advertising campaigns? Let’s talk.
