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Discover how to use Glaut AI-native software for different research objectives and cases

2 min
Glaut platform

Glaut Do-it-yourself platform for research teams

Glaut DIY gives researchers full control. After a one-time onboarding, you can design, launch, and analyze projects independently using Glaut’s AI-native Research Engine with continuous support always available.

AUTHOR
Elena
LAST UPDATED AT
September 29, 2025

Use cases

Discover how to use Glaut AI-native software for different research objectives and cases

5 min read
AI-moderated interviews

Meet the next-gen evolution of surveys: 
AIMI, the AI-Moderated Interview

September 11, 2025

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5 min read
Product and concept testing

Glaut AI-powered research for Quick Discovery Qual

September 19, 2025

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5 min read
AI-moderated interviews

Glaut as a plug-in within a Quant project

September 19, 2025

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5 min read
Experience

Redefining mistery shopping with AI-powered research to focus on brand impact, store ambiance, and communication recall

August 6, 2025

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5 min read
Political polling

How AI-moderated interviews are changing the Political Research playbook: Glaut’s Qualitative Tracker on Trump’s 2nd mandate

July 31, 2025

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5 min read
Brand Perception

Enhancing pharmaceutical market research with AI-Moderated Interviews for deeper clinician insights

July 21, 2025

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5 min read
Creative Asset Testing

Creative asset testing with Glaut AI-powered research

July 11, 2025

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5 min read
Market exploration

Usage & Attitude research with AI-moderated interviews

July 1, 2025

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5 min read
Product and concept testing

How to conduct product testing with AI-Native software

May 21, 2025

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5 min read
Brand Perception

What Gen Z really thinks about Nike brand personality with only 5 questions

May 7, 2025

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5 min read
Experience

Investigating patient engagement with Glaut: a smarter approach to hearing aid research

April 30, 2025

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5 min read
Experience

Improving employee satisfaction with IT support using Glaut

April 30, 2025

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5 min read
Experience

Simplifying Customer experience research with Glaut

March 20, 2025

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5 min read
Open-ended analysis

Coding open-ended responses with Glaut

March 20, 2025

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5 min read
Brand Perception

How to optimize employer branding research with Glaut

March 20, 2025

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Blog

Latest articles on current events technology and adaptation of changes

2 min
Glaut platform

Glaut Do-it-yourself platform for research teams

September 29, 2025

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2 min
Data privacy and compliance

AI Code of Standards 2025: What It Means for Market Research

September 29, 2025

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4 min
Brand Perception

Qualitative tracker with AI tools for market research

September 29, 2025

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3 min
AI-moderated interviews

A full guide on using AI-moderated interviews (AIMIs)

September 29, 2025

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5 min
Data privacy and compliance

How to choose AI-based tools for market research: a guide based on ESOMAR's framework

September 29, 2025

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2 min
AI-moderated interviews

Glaut Wins ESOMAR Award for Breakthrough Research Methodology

October 10, 2025

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3 min
AI-moderated interviews

How AIMIs Stack Up: Comparing AI, Surveys, and IDIs

September 29, 2025

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4 min
AI-moderated interviews

AI in Market Research: 25 Questions Researchers Are Asking in 2025

September 29, 2025

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2 min
Fraud prevention

Whitepaper on Fraud prevention and data quality in research: Glaut's Quality Assurance Agents

September 29, 2025

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4 min
Other

July 2025 - What’s new at Glaut: more speed, less busywork, full control

September 29, 2025

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5 min
Other

What is a brand tracker?

September 29, 2025

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3 min
AI-moderated interviews

How AI-Moderated Interviews Are Revolutionizing Market Research in 2025

September 29, 2025

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4 min read
AI-moderated interviews

AIMI whitepaper: a new methodology for qualitative research at scale

September 29, 2025

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2 min
Brand Perception

Revolutionizing Brand Research with AI and Open-Ended Questions

September 29, 2025

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3 min

Comparing Glaut with Top Competitors

September 29, 2025

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2 min
AI-moderated interviews

Choosing the Best Qualitative Research Platform for Scalable AI Interviews

September 29, 2025

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3 min
Fraud prevention

The hidden threat inside research panels: why fraud is distorting insights

September 29, 2025

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2 min
Data privacy and compliance

Glaut’s privacy and compliance principles for research’s data security

September 29, 2025

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2 min
Other

Why AI-native software built for research outperform generic GenAI tools

September 29, 2025

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3 minutes
Other

Coding open-ended questions: a guide for market researchers using ChatGPT

September 29, 2025

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2 min
AI-moderated interviews

How AI-Moderated Interviews Reveal the Mental Health Crisis Among University Students

September 29, 2025

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3 min
AI-moderated interviews

Political insights redefined: How AIMIs by Glaut uncover voter perception on U.S. elections

September 29, 2025

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5 min
AI-moderated interviews

Meet the next-gen evolution of surveys: 
AIMI, the AI-Moderated Interview

September 29, 2025

Read more
2 min
AI-moderated interviews

Agile Quantifiable Qual (AQQ): Glaut’s Alternative for Qual at Scale

September 29, 2025

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3 min
AI-moderated interviews

Step-by-step guide to create AI-moderated interviews

September 29, 2025

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Glaut is a vertical agentic workflow automation platform for customer research. Researchers use Glaut to produce research insights 20x faster and 3x cheaper, leveraging AIMIs (AI-moderated voice interviews) in 50+ languages.

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