Glaut Receives the ESOMAR Breakthrough Research Methodology Award

Glaut receives the ESOMAR Award for Breakthrough Research Methodology for AI-Moderated Interviews (AIMIs), a data-collection approach that transforms static online surveys into conversational survey experiences. AIMIs enhance the depth and quality of open-ended responses through dynamic, respondent-level probing, while remaining scalable. Their development is based on Glaut’s ongoing Research on Research program, supported by independent, published evaluations.