AD testing with Glaut: fast, qualitative insights that go beyond the like button

You’ve launched your new ad. Now what?

Traditional ad testing gives you surface-level feedback: star ratings, vague impressions, maybe a few open-ended comments. But what you really need is to know:

• Does the ad build trust?
• Is the message clear?
• How does it make people feel?
• And most importantly: why?

With Glaut, you can run fast, qualitative interviews that answer these questions at scale—without scripting follow-ups or coding responses manually.

From setup to insight in a few clicks

Let’s say you’re testing a campaign for a local coffee brand in Mexico. The ad focuses on artisanal origins and local pride. You want to know how it lands.

Here’s how it works in Glaut:

1. Upload your AD and build your research flow directly on the platform.
2. Set your target audience in the project overview; e.g., "we're interviewing 18–35 year-olds who drink coffee and live in Mexico".
3. Ask tailored questions like:
   • “How did this ad change your perception of the brand?”
   • “Which elements stood out?”
   • “What emotions did it evoke?”
   • “What would you change to make it more effective?”
4. Use branching logic to follow up based on respondents’ answers. If someone gives a low likeability score, ask why. If they love it—dig into what made it click.

You can even run synthetic interviews to test your design flow before going live with real respondents.

AI that thinks like a researcher

Once the data is in, Glaut runs multiple layers of analysis automatically:

• 🧠 Thematic analysis: surfaces key topics, like appreciation for local culture or confusion about the message.
• 💬 Interpretative analysis: captures emotional tone, was it inspiring, nostalgic, underwhelming?
• 🔍 Named Entity Recognition: picks up on brand mentions, product references, or competitors.

And the best part? You can break down results by question, sentiment, or any custom variable—all in one place.

Build your report without touching a spreadsheet

Glaut’s native Report Builder turns your insights into clean, presentation-ready outputs.
Need to show how Gen Z feels compared to millennials? Want to track emotional shifts across campaign phases? You can do all of that, fast.

You can also:

• Export clean, aggregated data
• Generate charts for longitudinal tracking
• Filter and compare across demographics or response

Final thought: dood Ads deserve better testing

Ad testing isn’t about opinions: it’s about understanding reactions, stories, and emotions that shape how your brand is perceived.

Glaut helps you move beyond “Do they like it?” to “What do they feel, and why?”
And you can do it all, without running a 20-question survey or spending hours coding responses.