How Facile.it optimized Its TV Campaign with AI-powered research. Facile.it leveraged Glaut’s AI-moderated interviews (AIMI) to test and refine its 2025 TV campaign. By gathering real-time insights from a 1,000-person representative sample, they optimized their messaging for clarity, relevance, and impact—ensuring the campaign resonated with their audience before going live.

Using Glaut’s AI-powered research, Mondadori Media gathered authentic, qualitative insights from over 1,600 kids aged 3-13. The study, conducted in just 3 days, revealed key trends in Gen Alpha and Gen Z media consumption, helping refine content strategies and accelerate decision-making. Learn how AI-driven insights are reshaping the future of kids' entertainment research. Read the full story.

At IIEX.AI 2024, Glaut introduced AIMI, a pioneering research methodologythat enhances the depth of qualitative research at scale.. Learn how AIMI combines conversational AI with data analysis to provide meaningful, real-time feedback.

Explore how AIMIs are surpassing traditional surveys in delivering deeper, more meaningful customer insights. In this post, we compare Glaut's AI-driven voice platform with traditional survey methods, showing how dynamic follow-ups and natural conversation reveal richer data, broader themes, and higher-quality responses. Discover why AI is transforming qualitative research, providing not just numbers, but a fuller understanding of customer motivations.

Discover the hidden struggles university students face as Glaut's AI-driven interviews unveil the mental health challenges affecting their academic lives. This post delves into the insights gathered from over 300 students, revealing the profound impact of academic pressure, social expectations, and financial worries on their well-being. Explore the data, understand the causes, and learn about the solutions students believe could make a difference.