Eumetra International needed to test pre-launch communication for both emotional depth and statistical confidence within a single study timeline. Using Glaut, they conducted 1,200 AI-moderated interviews in a single fieldwork phase, combining conversational responses with structured measurement. This approach surfaced a primary emotional driver that standard survey questions missed, directly shaping the client’s creative direction before launch. The result: qualitative depth and quantitative validation delivered together as researchers shifted focus from manual coding to strategic interpretation.

Zymetria used AI-moderated voice interviews to capture real-time reactions as respondents evaluated packaging and tasted product samples at home. The study achieved 62% depth, increasing ROI for the client with richer insights while saving researchers time in analysis, allowing them to focus on interpretation and business recommendations.

EPIC Creative turned a standard survey into real decision insight. By layering AI-moderated voice follow-ups onto an existing quantitative study, they achieved 60.04% depth, with most insights coming from adaptive follow-ups rather than initial responses. The result: buyer personas and message maps grounded in how people actually reason, trade off, and decide, not just what they select.

Human Highway unlocks scale and speed in open-ended coding with Glaut. To analyze over 1,000 open-ended responses without compromising qualitative depth, Human Highway turned to Glaut’s AI-native platform. The result? A seamless coding experience with 95% time savings, richer insights thanks to follow-up probing questions, and the ability to scale their research 33x beyond traditional limits, all while keeping their qualitative approach intact.

At IIEX.AI 2024, Glaut introduced AIMI, a pioneering research methodologythat enhances the depth of qualitative research at scale.. Learn how AIMI combines conversational AI with data analysis to provide meaningful, real-time feedback.