Glaut combines elements of both quantitative and qualitative research while offering a unique, scalable approach to uncover deeper insights.
Like Quantitative Research:
- Scalable data collection: Gathers insights from large respondent pools.
- Structured responses: Supports formats like yes/no, multiple choice, and NPS.
Unlike Quantitative Research:
- Depth over numbers: Focuses on nuanced, open-ended insights rather than purely statistical trends.
Like Qualitative Research:
- Open-ended questions: Encourages thoughtful, detailed answers.
- In-depth exploration: Captures motivations, opinions, and emotional drivers.
Unlike Qualitative Research:
- Efficiency: Interviews are under 30 minutes, unlike long-form studies.
- Scalability: Handles hundreds of respondents, delivering faster, broader insights.