Creative Asset Testing
July 11, 2025
Understand how people see your brand, emotionally and associatively, to reveal what drives awareness, equity, and long-term strength.
Reveal the emotional and cognitive roots of brand perception at speed and scale, to empower strategic business decisions and grow brand equity.
Run a one-off spot project to answer a specific brand question, or set up a continuous brand tracker to monitor perception over time.
Collect high-quality customer insights at scale with open-ended, AI-moderated interviews (or AIMIs) in more than 50 languages.
Analyze qualitative feedback in minutes with Glaut: from thematic and interpretative analysis to instant Excel or SPSS exports.
Turn data into ready-to-share reports with Glaut’s AI agent featuring narrative summaries and insight charts linked directly to real verbatims.
Read the Report
Explore use cases and how leading companies use Glaut for brand perception through AI-moderated research.
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We take security and compliance seriously. Glaut is fully GDPR-compliant and ISO 27001 certified, trusted by global firms like IPSOS and Kantar to build secure and compliant AI-native research.
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