Product and concept testing
May 21, 2025
3 min
Test concepts, features, and positioning fast for every client brief. Show what resonates, what doesn't, and why — so you can back your recommendation with evidence, not opinion.
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Glaut helps you assess concept appeal and purchase intent, uncover areas for improvement, and benchmark against competitors.
Collect high-quality customer insights at scale with open-ended, AI-moderated interviews in 50+ languages. Upload images or videos to showcase your product or concept.
Analyze qualitative feedback in minutes with Glaut: from thematic and interpretative analysis to instant Excel or SPSS exports.
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Explore use cases and how leading companies use Glaut for product and concept testing through AI-moderated research.
We take security and compliance seriously. Glaut is fully GDPR-compliant and ISO 27001 certified, trusted by global firms like IPSOS and Kantar to build secure and compliant AI-native research.
Collect, analyze, and report research from any source with more depth, speed, and control.
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