Embedding Glaut in Quant Surveys: seamless integration, richer data

Glaut integrates directly into any quant survey, with no redirects or extra steps. Respondents stay inside the survey from start to finish, answering naturally while your quotas and logic remain fully intact.

• Works with existing tools (Qualtrics, SurveyMonkey, etc.)
• No redirects = fewer drop-offs
• Data flows directly into your survey design and quotas

Real-World Application

A leading US market research firm embedded Glaut directly into a survey on media consumption to tackle open-ended questions. Instead of the usual short, low-quality text answers, they collected 400 completed interviews with a 95% completion rate.

On average, respondents engaged for 8:16 minutes, providing rich narratives that would have been impossible to capture with standard text boxes

Results you can trust

When surveys swapped open-text boxes for AIMIs, results improved dramatically - confirmed by our comparative studies of voice vs. text answers* and AIMI vs. surveys**:

• 236% more words, 138% more unique words, and 28% more codes vs. text answers
• 53.6% gibberish compared to open text inside surveys
• +56% completion rate vs. surveys

These validated numbers show just how much richer and cleaner your data becomes.

For Researchers, Not Black Boxes

Researchers stay in full control:

• Edit questions and moderator behavior
• Define quotas and logic
• Choose analyses for reporting

Glaut keeps your quant survey format intact, but delivers the depth and quality of qualitative research inside it.

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* Valli V., Glaut, Voice vs. Text in AI-Moderated Interviews: A Comparative Study of Data Quality,
Disclosure, and Participant Experience, 2025.

** Occhipinti, Glaut, Comparative Study of AI-Moderated Interviews(aka “AIMIs”) and TraditionalStatic Surveys, 2024.

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