Most researchers still build their surveys in one tool, run interviews in another, and merge data manually. With Matrix Questions, that’s over.
You can now design end-to-end studies directly in Glaut, combining structured questions (like scales or multi-select grids) with AI-moderated interviews (AIMIs) in a single workflow.
No embeds, no exports, no switching tools.
Matrix Questions come in two formats:
And they’re flexible by design:
Every Matrix Question integrates seamlessly with your AIMI, so respondents move naturally between structured questions and open-ended voice prompts.
Benefit | Impact |
---|---|
All-in-one workflow | No need to embed or switch between survey platforms |
Quant + Qual together | Collect structured data and rich verbatims in one dataset |
Smarter survey design | Randomization and branching reduce bias automatically |
Better participant experience | Fluid transitions between question types keep engagement high |
Cleaner data | Built-in fraud detection and bias controls ensure quality at scale |
Matrix Questions are live for all users.
Open any project, click “Add Question” → “Matrix”, and start building smarter, bias-aware studies right inside Glaut.
Try the experience on Glaut here.
AI-moderated voice interviews for insights at scale
Schedule a free demoGlaut is a vertical agentic workflow automation platform for customer research. Researchers use Glaut to produce research insights 20x faster and 3x cheaper, leveraging AIMIs (AI-moderated voice interviews) in 50+ languages.