October 2, 2025
3 min read

Introducing Matrix Questions in Glaut

Design structured surveys and open-ended, AI-moderated interviews all in one place

Most researchers still build their surveys in one tool, run interviews in another, and merge data manually. With Matrix Questions, that’s over.

You can now design end-to-end studies directly in Glaut, combining structured questions (like scales or multi-select grids) with AI-moderated interviews (AIMIs) in a single workflow.

No embeds, no exports, no switching tools.

What you can do

Matrix Questions come in two formats:

  • Select Matrix - for single or multiple choice grids
  • Scale Matrix - for numeric or labeled scales

And they’re flexible by design:

  • Randomize items to reduce order bias
  • Apply branching logic to skip irrelevant sections
  • Pin, duplicate, or reorder questions easily
  • Choose between card or carousel layouts for better flow

Every Matrix Question integrates seamlessly with your AIMI, so respondents move naturally between structured questions and open-ended voice prompts.

What this means for researchers

Benefit Impact
All-in-one workflow No need to embed or switch between survey platforms
Quant + Qual together Collect structured data and rich verbatims in one dataset
Smarter survey design Randomization and branching reduce bias automatically
Better participant experience Fluid transitions between question types keep engagement high
Cleaner data Built-in fraud detection and bias controls ensure quality at scale

Try it today

Matrix Questions are live for all users.
Open any project, click “Add Question” → “Matrix”, and start building smarter, bias-aware studies right inside Glaut.

Try the experience on Glaut here.