Let participants select multiple answers in screener questions to reflect overlapping behaviors and improve segmentation accuracy
Screeners that force single choices flatten complex realities: people often fit more than one box. Researchers can now enable multiple selections for any screener question, ideal when a single answer doesn’t tell the full story.
What’s new
- Flexible design: Choose between single or multiple choice depending on your study needs.
- Compatible with branching: Multi-select logic still works seamlessly with all routing rules.
- Clean reporting: Each selected option is tracked individually in data exports, keeping analysis simple.
Why It Matters for Researchers
Screeners often simplify reality into one choice, but respondents don’t always fit neatly into one box. With multiple choice support:
- Capture complexity: account for overlapping behaviors, roles, or demographics.
- Increase data quality: reduce forced choices that can skew your results.
- Improve targeting: refine branching logic for more accurate audience segmentation.
Enable multiple choice screeners in your next project to capture a fuller picture of your participants.
